Chief Marketing Officer
CHIEF MARKETING OFFICER We're seeking a Chief Marketing Officer to lead Pavilion 's marketing function and drive growth across new membership bookings, renewals, and new products. This person will oversee product marketing, lifecycle marketing, performance marketing, digital and web experience (brand & content), and sales enablement, including the team responsible for direct outreach and final-stage conversion. Pavilion serves GTM professionals globally through membership, education, events, and community. Our primary commercial measure is bookings: the cash a customer pays after discounts, whether for a new membership or a renewal. We need an experienced, tenured marketer who can set a clear strategy, make sound investment decisions, and build a team that takes ownership of results. As a member of executive leadership, the CMO will help determine business priorities and hold peers accountable for the decisions and commitments that support them. You should bring direct experience building acquisition and lifecycle programs, the judgment to challenge agency recommendations, and practical experience using AI to improve marketing team efficiency and performance. The ability to jump into execution to support a lean team as needed will be imperative. KEY RESPONSIBILITIES Strategy and Leadership with Player-Coach Mentality Translate business goals into marketing priorities, initiatives, metrics, and a resourcing plan. Work with executive leadership to agree which offerings and