Digital Marketing Senior Specialist

Key Responsibilities Monitor and implement Google tools (e.g., Google Business Profile/Maps listings, tag and tracking implementation) in response to business requests such as verifying new company locations or setting up new tracking tags. Own website SEO performance: monitor keyword position tracking, identify and fix broken links, and monitor site speed. Manage on-page SEO for new content: coordinate with the content creator and developer on monthly blog uploads and design, then optimize pages by writing SEO titles, meta descriptions, and internal/outbound linking. Plan, launch, and manage paid social media and Google Ads campaigns based on lead-volume thresholds from the lead dashboard or direct requests from business unit managers. Collaborate with content creators and designers to develop campaign creative aligned to objectives, and route it through the Marketing Manager for approval before launch. Launch, monitor, and report on campaign performance, adjusting for results. Manage organic social media accounts: publish approved content and copy to scheduled channels, respond to comments and direct messages, and maintain/use a social media response guide to ensure timely, consistent replies. Monitor and update online directory/business listing profiles on a quarterly basis in coordination with the Senior Manager or Marketing Manager. Manage the company's annual IAOP Global 100 Outsourcing Company application: handle membership payment, liaise with the IAOP team for access