Head of Performance Marketing

What we’re looking for Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X , and more What you’ll do Own channel strategy + budgets across the platforms above. Build campaign architecture (targeting, bidding, pacing, landing pages). Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video). Own measurement + tracking from click → paid user Automate ops/reporting/analysis with AI What skills we expect you to have? Extremely data-driven and goal oriente: We expect you to be scrupulous about tracking CAC and CAC payback. Being incredibly quantitative and analytical is a very hard requirement AI-native: We expect you to use AI to 10x your workflow Experimentation: We expect rapid, structured testing across creative/audience/offer/LPs. Budget management : We specifically need someone who has managed at least a $10M+ budget Creative machine: You are able to drive creatives at scale (with AI or 3rd parties) Leadership/management : you have a track record of managing at least five people or specific agencies for specific channels (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement What are Hercules ’ operating principles? Hercules ’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and