Product Growth Marketing Manager

What You Can Expect Zoom is hiring five dedicated PLG (Product-Led Growth) Marketing Leads to own organic growth for five of its highest-priority AI products — each role reporting directly into the CEO org. This is an individual contributor role at the intersection of product marketing, organic growth, and AI-native content creation. You'll shape how users discover and adopt Zoom's productivity products—from product insight through content creation, distribution, and measurement. This is an organic-only role—there is no paid activation budget. All growth will be driven through content, SEO/AEO, social, and conversion optimization. About the Team The Zoom productivity team is building a new AI-native way to work—helping users move faster from conversation and ideation to polished, editable deliverables. As the product grows, this role will help more users understand its value and adopt it in their daily work. We're a product-led team looking for someone with sharp product judgment, hands-on content execution, and a genuine understanding of how people work and what earns their attention. Responsibilities — Focus: Acquisition & Sign-up Develop deep working knowledge of Zoom's productivity products: who uses them, what problems they solve, how they compare to alternatives, and where their real advantages lie. Translate product positioning and messaging for PLG audiences that starts with the user problem, not the feature list—translating product capabilities into clear, outcom