SEO Product Manager

About the team As an SEO Product Manager on Zillow's Traffic team, you'll join the group that owns search engine optimization (SEO) and generative engine optimization (GEO) across Zillow Group brands, including Zillow, Trulia, and HotPads. Our mission is to protect and grow the organic visits that bring millions of people to Zillow every month, in traditional search results and in AI-generated answers alike. Senior product managers on the team own the strategy for each major area, and we partner closely with engineering, analytics, content, and marketing to find what moves visibility, prove it through rapid experimentation, and ship it at scale. About the role The SEO Product Manager turns the team's strategy into shipped, measurable results. You'll own a defined set of SEO surfaces and experiments within the Traffic portfolio, decide what to tackle first based on impact, and get it built, often by building it yourself with AI coding tools. This is a hands-on role for someone who loves to ship, wants to learn how every part of Zillow's organic growth engine fits together, and is looking for a clear path to grow into larger ownership. You will get to Own and grow a defined space within the Traffic portfolio (for example, new construction search visibility, landing pages, and calculators), prioritizing the work with the biggest impact on organic visits and AI visibility. Run SEO experiments at a steady cadence, including internal linking tests and page-type experiments, and tur