Marketing Specialist

This is a remote position. Our client is looking for a Marketing Specialist to support and execute general marketing initiatives with a strong focus on branding and digital strategy. They operate within the digital performance and brand strategy space and have built a solid reputation over recent years by delivering measurable growth through integrated marketing solutions. This role is ideal for someone who understands the full marketing picture and can move comfortably between strategic thinking and hands on execution. The Marketing Specialist will contribute to brand positioning, digital presence, and ongoing marketing initiatives while collaborating with cross functional teams in a fast paced, performance driven environment. Responsibilities Develop and support branding initiatives aligned with overall business goals Contribute to digital marketing strategies across multiple channels Assist in defining brand voice, messaging, and visual consistency Support planning and execution of marketing campaigns Analyze performance metrics and extract actionable insights Collaborate with internal teams to align marketing efforts with business priorities Stay up to date with digital marketing trends and best practices Requirements Proven experience in general marketing roles Strong understanding of branding fundamentals and digital strategy Ability to balance strategic thinking with execution Comfortable working with data, insights, and performance metrics Strong communication and org