Senior Data Scientist

What you'll do... Position: Senior Data Scientist Job Location: 221 River Street, Hoboken, NJ 07030 Duties: Develop and implement advanced data science and artificial intelligence solutions to support business decision-making, including building, analyzing, and interpreting statistical, machine learning, and predictive models for large-scale datasets. Design and apply analytical approaches to evaluate business performance and identify key drivers of outcomes, including the impact of marketing and business initiatives. Build, analyze, and interpret large-scale analytical models, including Marketing Mix Models (MMM), to quantify the effectiveness of marketing investments, evaluate campaign performance, and identify optimization opportunities across channels and campaigns. Perform advanced statistical analysis, including regression modeling, time-series analysis, and machine learning techniques, to quantify trends, relationships, and business impact. Develop, train, validate, and refine predictive models and algorithms, and apply them to new datasets to generate actionable insights. Ensure model accuracy and robustness through validation, testing, and performance evaluation. Apply artificial intelligence and machine learning techniques to process large volumes of structured data and support scalable analytical solutions. Write and optimize SQL queries and perform programming in Python to extract, transform, and analyze large datasets. Conduct exploratory data analysis, data vali