(CAN) Manager, Product Development (IC) Contract

Position Summary... This role focuses on developing and implementing private brand growth strategies across various categories. The position requires a deep understanding of market environments and data to identify opportunities for increasing market share, sales, and profitability. What you'll do... This role emphasizes thought leadership by identifying and developing private brand business in new growth opportunities and line extensions. The ability to draw logical conclusions from multiple data sets helps understand the market and implement strategic levers to drive sustainable growth. The role involves strategically identifying and developing private brand growth opportunities that align with enterprise and merchandising category strategies. This includes providing decision support to merchants and delivering clear product strategies that drive customer conversion and overall category growth. A bias for action is crucial, with the ability to provide clear recommendations on product activation plans, commercial plans, and growth initiatives. This supports market uptake of new products, facilitating trial, conversion, and loyalty. Exceptional financial acumen is required to build annual operating plans, balancing different levers to grow the private brand business. The role also involves managing product lifecycle to maximize performance and recommending end-of-life exit if necessary, ensuring SKU productivity in-store and online. The role serves as a liaison between suppli