Marketing Specialist

The Marketing Specialist is responsible for developing and contributing to marketing projects that drive and support the company’s business objectives. In this position you will be responsible for the development and management marketing programs, implementation and results. In this position you will focus on acquiring new customers and retaining existing customers through the management of all online and offline marketing programs including email, social, lead nurturing, … This position requires a candidate with a mix of strategy, creative, and project management expertise. Responsibilities Responsible for strategy, planning, implementation and execution Create and manage inbound marketing campaigns to grow the lead and prospect base & support sales initiatives, including: content marketing, journey mapping, social, email, lead nurturing and engagement programs Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and externalcommunications and marketing materials Utilize online marketing ads platforms such as Google & Facebook Ads to generate exposure & leads. Ongoing research to continue to develop marketing strategies to generate new customers Perform ongoing tracking and reporting on marketing initiatives Developing marketing materials Experience with Google & Facebook Ads and paid search bidding Good interpersonal, written, and verbal communication skills Self-starter with ambitious initiative to continue