Conversion Rate Optimization Specialist

Position Overview The Conversion Rate Optimization (CRO) Specialist plays a critical role in improving inquiry rates across the organization's paid media landing pages. Reporting to the CRO Manager, this role is responsible for proposing, testing, and implementing strategic optimizations using behavioral analytics, A/B testing tools, and first-party funnel data. This role evaluates paid-media landing pages, synthesizes behavioral and user research, identifies conversion barriers, develops evidence-based recommendations, and manages assigned initiatives. Pay Range: $75,000 - $85,000Location: Remote, US What We Offer:- Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses- Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)- Retirement Matching: 50% match on the first 6% of your contributions after 90 days- Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby- Competitive Insurance: Health, vision, and dental coverage for you and your dependents- Pet Insurance: Competitive coverage for your furry family members through ASPCA- Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment What You'll Do Execute assigned landing page optimization initiatives Apply structured heuristic evaluations to identify conversion barriers and improvement opportunit