Brand Marketing – Assistant Manager / Manager

This is a remote position. Firki | FMCG – Beverages Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building. We’re looking for a Brand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up. What You’ll Do Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels. Plan and manage new product, flavour and market launches from strategy to execution. Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives. Translate the brand strategy into campaigns and consumer-facing communication across markets. Coordinate with creative, digital, production and activation partners to ensure timely execution. Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities. Support marketing budgets, campaign planning and measurement of marketing effectiveness. Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand. Take increasing ownership of the Firki brand and its growth journey. Requirements Who We’re Looking For 3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing. Prior experience in FMCG is pre