MarTech Lead

We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment. You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery. Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform. Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates. What you’ll be responsible for Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack. Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes. Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology. Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation. Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations. Establish clear delivery