Conversion Rate Optimization (CRO) Specialist

About Tort Experts At Tort Experts , we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo. Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you. About the role The CRO Specialist owns the testing and optimization of our direct-response, lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages that receive traffic from paid media across multiple platforms. This person generates split test ideas, maintains a prioritized testing calendar, and sees each test through from concept to build to readout, working closely with our media buying, creative, and dev/tech teams. They focus on conversion rate, cost-per-lead efficiency, and