Product Marketing Manager (m/f/d) Automotive Aftermarket

We are TecAlliance — founded by more than 30 automotive aftermarket companies as a neutral Data‑as‑a‑Service market connector, serving as the neutral data terrain that interconnects them. With over 1,000 employees worldwide and customers in 140 countries, we enable the market — we never compete with it. You will be part of a Marketing team of 11 colleagues, each bringing their own area of expertise. While everyone has individual responsibilities, we collaborate closely across functions, driving marketing initiatives together and partnering closely with our Sales and Product teams. As our Marketing team is distributed across Europe, you will work in an international environment, with the Product team primarily based in Germany. As a Product Marketing Manager you will drive the market success of our TecRMI portfolio by translating product capabilities into compelling customer value propositions and go-to-market strategies. Working closely with Product Management, Sales, Marketing, distributors, and workshop networks, you will strengthen market positioning, enable commercial success, and support sustainable business growth across multiple countries and regions. This is a full-time position with a workload of 40 hours per week. Your Responsibilities Product Positioning & Messaging Define and continuously refine product positioning, messaging, and value propositions to clearly communicate customer value and differentiate TecRMI solutions in the market. Go-to-Market Strategy &a