Head of Performance Marketing

We are looking for a senior Head of Performance Marketing to lead and scale Tangem’s global acquisition engine across both hardware products and the Tangem mobile wallet. Deep hands-on expertise in performance marketing. You should be able to dive directly into the team’s campaigns and ad accounts, understand the setup, targeting, bidding, creatives, and performance data, identify opportunities for improvement, and continuously challenge the team on both strategy and execution. This is not a role where you manage performance solely through reports. You will decide where we invest, which channels and markets we scale, what we test next, how we measure success, and how we continuously improve acquisition economics. We are looking for someone who has operated at significant scale, managed multi-million-dollar acquisition budgets, and knows how to build a sophisticated performance marketing operation across e-commerce and mobile apps. What we're looking for 8+ years of experience in performance marketing / growth acquisition, with significant leadership responsibility. Proven experience managing multi-million-dollar annual acquisition budgets. Deep expertise across Google, Meta, YouTube, TikTok, Apple Search Ads, CPA-Networks and other major acquisition platforms. Strong experience with both web/e-commerce and mobile app acquisition. Strong understanding of CRM, lifecycle marketing, retargeting and audience segmentation. Deep knowledge of mobile attribution, app events, deep link