0825 - 288SAU | B2C Lifecycle Marketing Manager

B2C Lifecycle Marketing Manager, CRM Location: Colombia / Argentina / Brazil / Mexico (Remote – Full-Time) Department: Sales & Marketing – CRM & Lifecycle A fast-growing U.S.-based restaurant technology company is seeking a Lifecycle Marketing Manager to lead CRM-driven campaigns that boost customer retention, reorder rates, and long-term value. This role is ideal for a hands-on marketer who thrives at the intersection of data, creativity, and automation—starting with email and expanding into SMS and push notifications. You’ll support both Marketplace and Direct business units by designing and executing personalized lifecycle journeys, managing segmentation and triggered flows, and optimizing performance across channels. If you’re passionate about turning customer data into meaningful engagement, this is your chance to help scale a proven growth engine. What You’ll Do Audience Segmentation & Targeting Translate behavioral, transactional, and market-level data into dynamic audience lists Build event-triggered segments using tools like Segment, Databricks, or SendGrid Automations Campaign Planning & Execution Lead end-to-end campaign development—from strategy and copywriting to testing and deployment Manage manual sends and automated workflows within the ESP Lifecycle Journey Design Create triggered flows for onboarding, winbacks, inactivity, seasonal events, and new launches Design experiences that drive repeat behavior and deepen customer relationships Experim