SEO & AEO Specialist

Join Superformula as an SEO & AEO Specialist to help our brand portfolio get discovered across traditional search and AI-powered experiences, including ChatGPT, Google’s AI search features, and Perplexity. Answer engine optimization (AEO) is a core focus of this role. You’ll partner with business, content, and technology teams to develop strategies, improve content and technical foundations, and test what drives visibility, qualified traffic, and business results. Requirements The SEO Specialist role offers an exciting opportunity to drive meaningful impact by shaping and optimizing the online presence of your assigned scope. In this dynamic position, you’ll work closely with business teams and technology partners to deeply understand their organic search goals and craft tailored strategies to measure, improve, and execute on key growth areas. Through your efforts, you’ll elevate our brand portfolio’s visibility within search engines, leveraging techniques like enhanced copywriting, precise tagging, and innovative optimization practices to achieve measurable results. As a valued member of the collaborative SEO Guild, you’ll actively share insights and work alongside a network of talented SEO Specialists and technology professionals, fostering innovation and continuous improvement. Your responsibilities will include crafting high-performing SEO copy, designing effective tags that boost visibility while enhancing accessibility, and contributing to the development and use of