B2B2C Marketing Lead (Contract)

About the role We are hiring a contract B2B2C Marketing Lead (15 hours max per week) to design and execute breakthrough digital campaigns that drive resident enrollment in Summer 's city and state programs. You are a deeply creative, data-informed marketer with a knack for thinking outside the box and bringing complex consumer programs to life. You will own the strategy for each launch—from high-impact initial announcements through sustained digital enrollment campaigns. You will test new channels, invent compelling messaging frameworks that build immediate trust, and continuously optimize for completed conversions. While you will collaborate closely with Summer 's internal teams and our government partners' communications staff, your primary mission is to turn complex, free benefits into magnetic digital consumer campaigns. What you'll do Build a go-to-market plan for each city or state launch, including audience segments, channel mix (including organic social, paid social, and paid search), budget, timeline, and enrollment targets. Concept, launch, and optimize high-converting multi-channel campaigns (paid/organic social, search, creator partnerships, guerrilla or non-traditional digital channels) across diverse populations. Develop human first messaging for distinct resident groups for deployment in targeted channels. Design co-branded campaigns with government partners and manage their review and approval process. Plan launch moments with our communications team, includin