Digital Sales Director

The Digital Sales Executive is responsible for driving the growth of recurring digital revenue across the assigned region through the sale of software, SaaS and cybersecurity solutions. Working in partnership with Key Account Managers, Market Sales teams and the Digital Business Unit, the role identifies, develops and converts opportunities that enhance customer outcomes while accelerating digital transformation and software adoption. The role acts as the regional digital sales specialist, leading opportunity generation, customer engagement and commercial execution for digital solutions, while contributing to the development of scalable sales methodologies, market strategies and digital growth initiatives. Duties: Own and deliver assigned annual recurring revenue (ARR) and digital sales targets within the designated territory, including achievement of net-new digital/SaaS revenue growth. Own the end-to-end sale of digital and SaaS propositions, including the ELECTORA platform, iCMORE AI-enabled algorithms, Cloud Products & CRE, and Cybersecurity solutions, both as standalone offerings and as an attachment to core detection equipment. Proactively identify, qualify, and pursue software and digital opportunities across the installed base, new business prospects, and upcoming tenders. Develop and execute regional digital growth plans aligned with commercial objectives and Digital Business Unit priorities. Partner closely with Key Account Managers (KAMs) and Market Sales Direc