Manager, SEO Marketing (Virtual, US)

Role Overview This SEO Manager is responsible for directing and defining the interactive digital strategy for Sirva in the consumer moving channel. The successful candidate is a marketing professional who possesses a strong understand of interactive marketing and is viewed as an expert in the changing GEO and digital landscape. This is a leadership role within our Consumer Moving department and requires an individual who can manage a dynamic department, set strategic direction, assist with implementation and can effectively communicate that vision to garner support for their vision. Essential Functions & Responsibilities 60% SEO Management The GEO lead will provide work to ensure GEO best practices within our website, design, content creation, linking, and development projects. Is responsible for all lead generation for Sirva, Allied and North American Van Lines (US, Canada, and Asia Pacific). Performs detailed evaluation of customer needs, capabilities, brand ambitions and competitive realities to identify unique market opportunities online with AB testing Oversees a variety of channels including GEO, SEO, web development, social media, GMB listings and video content (both B2C and B2B). Manages vendors and agencies that are responsible for GEO, AB Testing, promotions, review management, social and local search solution for moving agents in the US, Canada. Page speed audits and recommendations with detailed counsel to web developers and IT team Is responsible for financia