Product Analyst

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED. The Senior Product Analyst focuses on a quantitative understanding of what users do within Scentbird , based on digital footprints, surveys and experiments. The aim is to learn what users like or dislike and what leads them to engage, return or churn. We see the Senior Product Analyst as a two-way driver: they turn business goals into data requests, reports and dashboards, and they proactively explore data to bring insights and drive the right decisions. The Senior Product Analyst reports to the Product Analytics Lead. What You’ll Be Responsible For Rolling out a ‘data-as-a-service’ approach for the Product team to make data easy to access, understand and use for decisions Communicating with Product and cross-functional teams: defining the metrics they track, planning report structures, making reports visually appealing and easy to understand, and automating reporting in our BI system (we use Looker) Measuring the impact of existing and new product features and growth experiments on our key metrics (e.g., conversion rate, number of active subscriptions, customer lifetime value) Doing ad hoc analysis: if something emerges in the data, like a spike in usage or a drop in conversions, you have to find out “why?”. Reports and research should not come just as numbers and distributions, but as action items (e.g., to increase X, we have to do Y) Building and maintain