Performance & Growth Marketer

Performance & Growth Marketer – eCommerce & DTC This isn't a traditional media buying role. We're looking for a performance marketer who understands that profitable growth goes far beyond ROAS. You'll work with established DTC, eCommerce, Shopify and consumer brands , connecting paid media performance to the numbers that actually matter to the business: CAC, LTV, MER, contribution margin, payback, forecasting, attribution and profitability. You'll have real ownership over performance, testing, budget allocation and growth decisions, while working closely with experienced strategists and senior stakeholders. What You'll Do Own and optimize paid acquisition across Meta, Google and TikTok Develop and execute testing strategies across media, creative, audiences, offers and funnels Manage and allocate meaningful paid media budgets based on performance and commercial objectives Diagnose performance issues and identify opportunities for profitable growth Analyze CAC, LTV, MER, ROAS, contribution margin, payback and other commercial metrics Connect channel performance to broader business and P&L outcomes Develop forecasts, performance models and budget recommendations Contribute to attribution, incrementality and measurement initiatives Partner with creative, CRO and broader growth functions to improve full-funnel performance Turn complex data into clear, commercially relevant recommendations for founders and senior stakeholders Continuously test, learn and improve using