Account-Based Marketing Strategist - AI Data Services

Job Purpose Own the marketing strategy for TrainAI, one of our flagship products, across a portfolio of named target accounts. Partner with the sales lead on account planning, then build the account-specific narrative, content and engagement that grow each account from first project to scaled revenue, while contributing to broader cross-account marketing motions. About TrainAI by RWS Training or fine-tuning artificial intelligence (AI) requires data. LOTS of data. However, not just any data will do – our clients need responsible AI data that’s targeted, accurate and reliable to ensure machine learning (ML) success. But preparing AI training data is a monumental task that can take up the vast majority of AI project time, leaving AI teams with precious little time to focus on developing, deploying and evaluating ML models. TrainAI by RWS helps our clients address this challenge head-on. With a seamless blend of technological understanding and human intelligence, TrainAI by RWS provides complete, end-to-end data collection and content generation, data annotation or labelling, human-in-the-loop data validation and generative AI data services for all types of AI, in any language, at any scale, based on the principles of responsible AI. Today, TrainAI supports four of the world’s top five technology companies, enhancing the performance of their generative AI applications by providing services such as prompt engineering, response refinement and red teaming with locale-specific domai