Senior Marketing Operations & CRM Specialist

Ready to lead Crypto in Latin America? We are waiting for you! 🚀 At Ripio, we lead access to the crypto ecosystem as one of Latin America's leading blockchain companies. Our purpose is to empower users and businesses to achieve the highest cryptocurrency adoption in the world. How do we achieve this? For over 13 years, we have been driving the crypto sector through innovative products and services backed by blockchain technology. If you are passionate about transforming the world through the growth of the crypto ecosystem, and you want to be part of a team that defies limits and makes the complex simple, this opportunity is for you! We are looking to add someone in Argentina for the role of Senior Marketing Operations & CRM for our Marketing team. Your new mission will be: Manage and evolve the CRM and Marketing Automation architecture for B2B Marketing. Design and manage the lifecycle of accounts and contacts, including segmentations, workflows, triggers, and nurturing programs. Define and optimize qualification, routing, and handoff rules between Marketing and Sales. Ensure the quality, consistency, and governance of Marketing data. Manage integrations between the CRM, Marketing Automation, and other tools in the stack, connecting data and signals from Marketing, Sales, and Product. Work with the Product and Data teams to incorporate relevant behavioral events and signals for the lifecycle. Build dashb