Paid Search Specialist

Description This individual will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. At Rankings.io , we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Search Engines, including Google PPC, Google LSA, Microsoft Ads, and emerging search channels. Responsibilities Oversee the design and content of a paid search campaign to ensure it meets the needs of the target audience Collaborate with leadership and account managers to determine the goals of paid search projects and strategize plans to meet those goals Conduct or direct market research to help shape paid search campaigns Work on basic landing page design and content Oversee management of LSA accounts, including setup, optimization and lead rating Control the paid ad budget to manage expenses and maximize the return on investment Manage / oversee campaigns and analyze results from each campaign to determine what was successful and what to improve for the next campaign Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts and best practices Implement required conversion tracking, including CallRail numbers, account linking and basic GTM Requir