Head of Digital

Responsibilities: Manage the Company's delivery business, this include Establish key metrics to drive growth of Company's delivery business Define plans and strategies to grow both in-house delivery and 3rd party aggregators, working closely with marketing through innovative campaigns to engage, inform and motivate, as a result drive sales and grow the brand Planning and delivering CRM strategies across the organization to retain existing customers and increase brand loyalty Establishing the CRM and business rules that will work seamlessly across the business and capture crucial information along the sales funnel Ensuring the guest database is segmented according to business needs, e.g. customer lifecycle, daypart, product, etc. for targeted marketing activities Establish key metrics to drive app installs and growth of Company's user base Understanding Company's CRM strategy globally and adapting to the local context , including managing various stakeholders end-to-end, including internal teams, app developers, agencies, and regional counterparts Research new technologies and keep the company at the forefront of digital marketing Develop a performance multi-channel media strategy to achieve revenue and brand goals including optimizing performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social) Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, e