Sr Segment Marketing Manager

JOB OBJECTIVE: Work in conjunction with Product Development & Adoption (PDA), R&D, and Product Marketing Teams to develop, plan, communicate, execute, and lead worldwide marketing strategies (short and long-term) and tactics for the market segments using clearly defined goals, objectives, critical success factors, timelines, budgets, and metrics. Responsible for creating and managing the programs and communications about our products and services to internal and external customers in assigned market segment area(s). Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and sales activities. Critically, this person must be able to perform the below duties showing credibility and industry knowledge to the customers and to internal stakeholders. CORE DUTIES: Duty 1: Develop Go-to-Market Strategies for the Pharmaceutical Market Segment Independently develop comprehensive go-to-market strategies for the pharmaceutical industry segment. This requires deep knowledge of how pharmaceutical companies operate, make purchasing decisions, and allocate budget. The strategy must address: • Growth projections and realistic revenue targets for the segment. • Target company identification (which pharmaceutical companies and wh