Lifecycle Marketing Specialist

At PrizePicks , we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? PrizePicks is seeking a highly motivated and experienced Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for one of our newest product lines, from the ground up. This is a rare opportunity to shape a lifecycle marketing function during an early, fast-moving build phase — owning strategy and cross-functional representation for a product that's still taking shape. The successful candidate will have a strong background in CRM, lifecycle marketing, and customer engagement strategies, and will be comfortable operating with ambiguity in a 0-to-1 environment. What you’ll do: Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications. Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders. Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a cons