Lifecycle Marketing Specialist (Remote - LATAM - USD)

Spoiler: This is where your next big move begins. What this Journey Looks Like At Pearster , we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections. We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey. What You'll Lead and Build Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels. Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation. Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms. Segment customer audiences based on behavior, preferences, and lifecycle stages. Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates. Coordinate campaign calendars, content requirements, and execution timelines. Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance. Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value. Prepare performance reports and provide actionable recommendations bas