Social Media Manager

We are looking for a passionate, creative, and strategic Social Media Manager to lead how Paw Prosper 's D2C consumer brands show up across organic social media, building engaged audiences and supporting the customer journey through relevant, useful, and engaging content. As part of the Marketing team and reporting to the Director of Content & Community , this role will oversee the organic social presence of Paw Prosper 's growing portfolio of 8 D2C brands and growing . You'll help create a scalable approach that allows each brand to maintain its own voice, audience, and purpose while benefiting from a shared content and marketing ecosystem. This role combines strategy with hands-on execution. You will own organic social calendars and channel strategies, nurture audiences through meaningful two-way engagement, uncover UGC and customer stories, and maximize our existing content bank by adapting and repurposing assets for organic social. You will own the day-to-day organic social function, while the overall content and community strategy will be developed in partnership with and under the oversight of the Director of Content & Community. You'll work closely with Growth and other marketing partners who develop content and activate audiences across paid and performance channels, while owning how our brands, content, and stories come to life organically. This is a remote position, with candidates located in the Greater Toronto Area (GTA) considered an asset due to the coll