Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Preferred Locations: Pakistan, LATAM, South Africa, Philippines About the Role At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels . This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination. You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates . You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue. If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit. What You’ll Own Paid Media Campaign Management Build, launch, and manage campaigns across: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads Other relevant paid channels Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth Develop and test audiences, messaging, creatives, and campaign structures Manage campaign budgets, bidding strategies, targeting, and placements Scale winning campaigns while maintaining performance efficiency