Digital Marketing Specialist

Position Type: Full-Time | Remote Working Hours: U.S. Business Hours About the Role We’re looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across paid and organic channels. You’ll manage campaign performance, coordinate content, improve SEO, and use data to identify opportunities for growth. The ideal candidate combines creative thinking with analytical skills, takes ownership of campaigns from setup to reporting, and can work independently while collaborating with cross-functional teams. Key Responsibilities Campaign Management & Optimization Plan, execute, and optimize digital marketing campaigns across paid and organic channels. Align campaign activities with broader marketing strategies and business goals. Monitor campaign performance and make adjustments to improve results. Run A/B tests on messaging, creative assets, and campaign approaches. Content & Channel Coordination Develop and schedule content across relevant digital platforms. Maintain a consistent brand voice while adapting messaging to each channel's audience. Write compelling, audience-appropriate copy for different marketing formats. Coordinate content reviews and approvals with relevant team members. Performance Tracking & Reporting Monitor campaign metrics and prepare regular performance reports. Use Google Analytics and platform-native dashboards to evaluate results. Translate performance data into actionable recommendations.