Social Media Marketing Intern

Job Description Pathways is seeking a creative and driven Content Marketing Intern to join our dynamic team. This internship provides an exciting opportunity to gain hands-on experience in digital marketing while contributing to a fast-growing educational consulting brand. As a Content Marketing Intern, you will play a key role in telling our story across digital platforms and helping us build a strong online presence. This role is ideal for someone passionate about storytelling, social media, and content strategy, and who is looking to build a strong foundation in digital marketing. Key Responsibilities In this role, you will assist in creating and curating engaging content for our social media platforms, with a focus on Instagram and YouTube. You'll help ensure that our content reflects our brand voice and resonates with our audience of students, parents, and educators. From short-form video content to informative carousels and reels, you will contribute to campaigns that inform, inspire, and connect with our growing community. You’ll support the planning and execution of broader content marketing strategies, including blog posts, email newsletters, and promotional campaigns. You’ll also help manage and update content on our WordPress website, ensuring everything is current, SEO-friendly, and aligned with our messaging. Additionally, you’ll use tools like Buffer to schedule posts, track performance, and adjust content strategies based on analytics and engagement metrics. Yo