Director, Marketing

Director, Marketing Demand Generation and Marketing Operations | Remote, United States Build the Pipeline Engine for Opensend 's Next Stage of Growth Opensend is an identity and enrichment platform for ecommerce brands. We help marketers recognize anonymous shoppers and act on that insight across email, SMS, advertising and analytics. We are bootstrapped, profitable, beyond USD 10 million in ARR, and serve close to 1,000 customers with a team of about 65. We are hiring a Director of Marketing to own demand generation and marketing operations. You will set the pipeline plan, run the programs, own the systems and data that measure them, and lead a small team. You will work closely with Sales, Partnerships, Revenue Operations and Product Marketing, and you will take on a growing share of marketing leadership as our fractional VP of Marketing hands off. This is a builder's role. You will launch a campaign this month and build the measurement that tells us whether to scale it next quarter. What You Will Own The demand plan: pipeline targets, channel mix, program calendar and budget. Campaigns across paid, email, webinars, events, account-based programs and SEO. Marketing operations: automation, lead scoring, routing, attribution and reporting. Go-to-market campaigns for new verticals and products. Customer marketing programs that drive cross-sell and retention. Co-marketing with agency and technology partners. A small, growing team and the contractors and agencies who support it.