XTN-E0F9988 | DIGITAL AND MARKETING TECHNOLOGY MANAGER

The Digital and Marketing Technology Manager owns two closely related areas. Digital marketing: website content, user journeys and performance; email campaigns and the firm newsletter (currently Mailchimp); social media, primarily LinkedIn; Google Analytics and digital reporting; Semrush and search performance; and campaigns across digital channels. Marketing technology: administration and optimization of Lawmatics and Lawbrokr; implementation and optimization of CallRail and Voice Assist; website forms and platform connections; system testing, documentation and user training; and the quality of marketing and intake data together with the dashboards built on it. Dashboards in scope are digital, marketing and intake. Firm-wide reporting that combines financials, matters and operations sits outside this role. The Director retains oversight of strategy, priorities, brand, budget and overall performance. This role owns day-to-day delivery and manages the specialist agencies for Google Ads, website design and development, and complex platform connections. The role is measured on its contribution to pipeline rather than on activity alone. Signed matters depend on factors beyond marketing, including lawyer availability, conflicts, pricing and engagement decisions, so what is measured is the contribution to and quality of the pipeline rather than sole accountability for what closes. This is a different profile from a traditional Digital Marketing Manager. We are looking for someone w