Marketing Analyst (EMM Campaigns, Nurturing, and CRM)

100% remote work, Monday through Friday, from 09:00 to 18:48. Growth opportunity at Instituto Infnet, a college focused on Tech Engineering, Data Science, Communication, and Digital Design. Scholarships of up to 100% for undergraduate degrees and 70% to 90% for postgraduate degrees, according to institutional rules. A university environment that promotes learning, with library access for studies and networking with professors and industry professionals. Execution of Multichannel Campaigns: Plan, create, review, and dispatch email marketing, WhatsApp, and SMS campaigns, ensuring the best approach for each channel; Manage seasonal, promotional, and relationship campaigns; Configure UTMs, links, and campaign assets. Performance Analysis: Monitor KPIs such as open rate, CTR, CTOR, among others; Perform A/B testing on subject lines, CTAs, and layouts, proposing continuous improvements. Automation and Nurturing: Organize, clean, and segment the lead and customer database; Structure automated nurturing, qualification, and re-engagement workflows; Develop complete journeys aligned with the sales funnel; Continuously optimize workflows based on behavior and performance. Sales Integration: Work closely with the sales team to evolve MQLs to SQLs; Ensure alignment between marketing and sales CRM; Support inbound strategies focused on opportunity generation. Requirements: Prior experience with Inbound Marketing, CRM, and automation tools (RD S