Head of Paid Ads / Performance Marketing Lead (TikTok Ads) - Europe Full Remote

ABOUT THE OPPORTUNITY Join a fast-growing, seed-funded EdTech startup building an AI-powered learning platform used by more than 1.5 million students worldwide. With approximately 40,000–50,000 new students joining each week, this is an opportunity to shape paid acquisition for a consumer subscription product with international reach. As Head of Paid Ads / Performance Marketing Lead, you will combine strategic ownership with hands-on campaign execution. You will help scale acquisition, guide creative testing and use performance insights to decide where investment delivers the strongest results. The role is full-time and fully remote within Europe, with Lisbon preferred. PROJECT & CONTEXT Own and optimise paid user acquisition for a consumer subscription app across markets including the UK, Ireland, Brazil, South Africa and Australia. Use customer acquisition cost (CAC), return on ad spend (ROAS) and lifetime value (LTV) to guide budget allocation and campaign decisions. TikTok Ads is a core channel. The broader channel mix includes Meta Ads, Google Ads / Universal App Campaigns (UAC) and Apple Search Ads. Work with designers or creative teams to brief, test and iterate user-generated content (UGC) advertising, using performance data to improve creative direction. Build reporting and extract actionable insights independently using spreadsheets, SQL and/or dashboards, alongside tools such as Mixpanel, Customer.io or PostHog. WHAT WE'RE LOOKING FOR (Required) 4+ years of han