Senior Associate, Builder AXP

Become a part of our caring community Become a part of our caring community and help us put health first As a Senior Associate, Builder AXP, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. Post-launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments. Role Responsibilities Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements. Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes. Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness. Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers. Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes. Serve as a subject matter expert (SME) for AJO and AEP