B2C Operations CRM and Product Manager

Industry: Social Casino / iGaming / Computer Games About the Role High 5 Games is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale our player engagement, retention, and growth strategies. In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you. Key Responsibilities CRM & Lifecycle Operations Strategy & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation. Customer Journey Mapping: Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation. Database Hygiene & Segmentation: Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation. Growth & Lifecycle Optimization Growth Initiatives: Partner with Marketing, Product, and Data Science teams to