Senior Digital Marketing Manager

THE ROLE 📝 We’re looking for a Senior Digital Marketing Manager to lead Form3 ’s digital growth and demand generation strategy, helping drive pipeline growth and brand development across our priority markets. Reporting to the Marketing Director, you’ll combine strategic ownership with execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. You’ll also identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results. You’ll work closely with Sales, Customer Success, Product and the wider Marketing team, aligning marketing activity with commercial priorities and identifying opportunities within strategic accounts. Responsibilities Develop and own Form3 ’s digital growth and demand generation strategy. Create go-to-market plans for products, propositions, markets and strategic announcements. Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline. Build account-based marketing programmes for high-value prospects and strategic accounts. Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance. Monitor performance across the marketing funnel and make insight-led recommendations. Improve website performance, conversion rates, user journeys and marketing-driven engagement. WE’RE LOOKING FOR 🔍 Essential 6+ years’ experience in B2B