Marketing Lead

Marketing Lead Role type: 1099 independent contractor, full time Location: Fully remote, LATAM About First Principles First Principles is a product consultancy founded by startup and enterprise product leaders. Our focus is AI-first product management training. We help enterprise product and technology teams put AI to work in the jobs they already do, responsibly and productively. Almost every large company is trying to solve this problem right now. Our programs are customizable, not custom. Clients choose from a catalog of practitioner-led classes across AI foundations, AI-first product management, and building AI products. We shape the program around their budget, goals, timeline, approved tools, and governance rules. A program can be a few focused sessions or a full 12 to 16 week certification. It can run virtually, on-site, or as a mix of both, for cohorts ranging from dozens of people to a couple hundred. So far we have run three cohorts for Elsevier Health and a product and design focused program for another enterprise client. We also just launched a hybrid program with a national healthcare company. Healthcare is where we started, not where we plan to stop. The Role You will be our first dedicated marketer, and you will own marketing for the training business from strategy through execution. The job starts with making us look like the firm we actually are. That means a website, materials, and proof that hold up in front of senior enterprise buyers. From there, you buil