Head of Retention (E-Mail Marketing) E-Commerce (m/f/d) · Remote

Do you have experience in e-mail marketing and CRM within D2C e-commerce and want to actively shape a department? With us, you will lead the retention area (E-Mail + WhatsApp) as Retention Lead, expand it, and drive its further development. The core of this role is your hands-on operational work across accounts of various brands, ranging from strategy to the completed flow in Klaviyo. About EVOLVE We are a holistic growth partner for e-commerce brands in the DACH region. From advertising and funnels to repeat purchases via retention, we view our clients' growth as a unified whole. E-Mail, WhatsApp, and CRM represent a central revenue pillar that we aim to further expand. What you will do Retention Strategy: You will independently develop the retention strategy for various D2C e-commerce brands and advise clients on e-mail performance, segmentation, and retention measures. Operational Execution: You will set up e-mail flows, campaigns, and automations in Klaviyo yourself and strategically utilize AI tools to enhance output quality and efficiency. Data Analysis: You will analyze purchasing behavior by cohorts and use sequences for segmentation. New Channels: You will evaluate and introduce additional retention channels such as WhatsApp, SMS, or loyalty programs. Retention Leadership: You will lead the retention team from a functional perspective, establish standards for flows and campaigns, and build structures and processes while remaining operationally active in the accounts. Your role and your...