Technical Strategic Business Developer

Software Engagement and Ecosystem ROLE TYPE Senior technical individual contributor PRIMARY MANDATE Own customer-value playbooks SCOPE Global / cross-functional Position Overview NI is creating a more repeatable approach for helping customers realize value from its software portfolio. Central to this approach is a set of customer-value playbooks that translate recurring customer challenges into structured, technically credible engagement methods. The Senior Technical Engagement Lead owns the creation, validation, curation, and continuous improvement of these playbooks. This is a senior, highly technical, customer-facing role. The person combines deep software and systems expertise with customer discovery, technical strategy, content development, and cross-functional leadership. The role works directly with selected customers to understand engineering workflows, validate proposed approaches, and convert successful engagements into reusable assets that other teams can apply across additional accounts. The role does not own account strategy and does not replace Customer Success, Product Management, technical support, field engineering, Education Services, Sales, or partners. The role creates the technical system those organizations use to execute credible, outcome-oriented software engagements at scale. Key Responsibilities Own Customer-Value Playbooks Create and maintain a prioritized portfolio of reusable customer-value playbooks addressing recurring engineering and business c