Senior Director, Consumer Insights Products

Dynata is seeking a Senior DirectorofConsumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products builton Dynata 'sindustry-leadingfirst-party data assets.This leader will define and execute Dynata 's Consumer Insights product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata 's position as a leader in data and intelligence solutions. Reporting to theVP, AI and Intelligence Products, the Senior Director willestablisha roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for Dynata . Initially, this role willoperateas a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation. Key Responsibilities Product Strategy & Portfolio Leadership Define and execute the vision, strategy, and roadmap for Dynata 's Consumer Intelligence product portfolio. Identifyopportunities to productize proprietarypanel,survey, behavioral, and profile data assets. Build business cases and investment recommendations for new data products and product enhancements. Establish product success metrics, growthobjectives, and revenue targets. Market & Customer Insights Develop a deep u