Head of Analytics & Experimentation (CRO & Customer Journey)

About Dr. Berg Nutritionals Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you’ll be part of a globally recognized brand with a social media presence reaching over 49 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Why This Role Matters If you want to be the person who owns the truth in the data, sets the standard for how we test, and gives leadership the evidence they need to make big calls, this is the role for you. We’re a nine-figure DTC brand with data spread across Shopify, Amazon, subscriptions, email, and content, and teams already running tests across the customer journey. What we don’t have yet is one person who owns how we measure, test, and learn. That’s you. You’ll lead analytics and experimentation for our Customer Journey & Revenue division: the metrics, the definitions, the testing program, the analysis, and the insights. When someone asks “is this working, and how do we know?”, you’re the one with the ans