Performance Marketer (m/w/d) - Meta Ads × AI × Creative Strategy | E-Commerce

Most performance marketers can do one of three things. We are looking for someone who combines all three. First: Performance. You manage Meta Ads accounts for high-ticket e-commerce products with Average Order Values (AOV) starting at several hundred euros, long purchasing decisions, and complex customer journeys. You steer based on business metrics (CAC, contribution margin, MER) rather than platform ROAS. With us, the ROAS in Ads Manager sometimes drops while the client's business grows. If you understand why that can be correct, you are in the right place. Second: AI - used correctly. We are an AI-native agency. For us, this means: custom MCP integration with ad accounts, automated audits and anomaly detection, self-built skills for angle development and script building. You shouldn't operate these tools like a form, but lead them like an instrument: AI handles the 'how' (structuring analyses, building variants, combing through data), while the hypothesis—the 'what'—remains yours. Anyone who builds every analysis by hand is too slow for us. Anyone who outsources every decision to AI produces the exact same output that every competitor using the same model gets. Both are out. Third: Creative Strategy. With high AOV, the creative decides, not the campaign setup trick. You don't have to produce creatives, but you have to be able to read them: Why is this winner winning? Which segment, which purchase barrier, which proof is missing in the funnel? You develop hypotheses together with the creative team.