Social Media Lead

Reporting to: Chief Marketing Officer Location: Fully Remote — European Time Zones Employment: Full-time About the Role We are looking for a Social Media Lead to own and grow CXM ’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership. You will play a key role in consolidating CXM ’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence. Key Objectives Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers. Deliver agreed ROAS targets across paid social campaigns by the end of Q4. Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR. Establish a consistent monthly social media performance reporting and optimisation rhythm. Launch a follower-exclusive content and promotions programme within the first six months. Build scalable processes and, over time, support and lead local social media managers. Key Responsibilities Strategy & Planning Develop and execute CXM ’s global social media strategy in line with wider marketing objectives. Build and manage content calendars across campaigns, promotions, company updates, and market opportunities. Identify emerging platform, audience, and content trends. Content & Community Coordinate, schedule, and publish content