Head of Marketing

We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team. What you will do: Handle Crossing Minds ’ marketing vision and roadmap Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team. Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field. Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively. Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds . Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions. Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs. Optimize our marketing automation and lead nurturing pr