CRM Marketing Specialist (iGaming, russian-speaking)

We are looking for an ambitious CRM Marketing Specialist for full-time for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development. They are hiring a CRM Marketing Specialist to help plan, launch, and optimize player communications across Email, WhatsApp, SMS, Push, and in-app. You'll configure bonus/promo mechanics, build campaigns and journeys in Customer.io, and partner with copy/design/localization to ship high-quality, compliant communications that drive activation, retention, and reactivation. As a CRM Marketing Specialist at their company, your responsibilities will be: Campaign execution Set up and launch segmented campaigns and automated journeys in Customer.io (or similar). Build audiences, triggers, send rules, and frequency caps; ensure tracking parameters and deep links work. Run basic A/B tests (subject lines, creatives, incentive levels) and document results. Bonus & promotion setup Configure standard promos (welcome, reload, free spins/bets, cashback) per brief. Apply eligibility rules, cooldowns, and key T&Cs perform QA to prevent edge-case abuse. Content production coordination Create clear briefs and tickets for copywriters, designers, translators ; manage assets and approvals. Keep the offer & content calendar updated; maintain naming/version control for templates. Reporting & hygiene Prepare w