Marketing and Communications Lead

About us! Care ADHD is a high growth Healthtech company revolutionising ADHD care by enhancing accessibility to assessments and treatments. We're a mission-driven organisation prioritising innovation, growth, and cultivating strong relationships. The Challenge. We're seeking a Marketing & Communications Lead to join our dynamic and rapidly scaling company at a pivotal stage. You will be our first Marketing hire and a key member of the leadership team, spearheading and executing all aspects of our marketing, brand and communications strategy. What we need you to do: Develop and execute a comprehensive go-to-market strategy that aligns with our business objectives and drives sustainable growth. Lead brand strategy and management, ensuring consistent and compelling brand messaging across all channels. Develop and implement innovative marketing campaigns across all channels (digital, social, content, PR, events) to drive client acquisition and engagement. Oversee the creation and distribution of high-quality, engaging content (blog posts, articles, white papers, videos, social media content, etc.) that resonates with our target audience. Manage the company's public relations efforts, building and maintaining strong relationships with key media outlets. Track and analyse key marketing metrics (website traffic, social media engagement, customer acquisition cost, ROI) to measure campaign effectiveness and identify areas for improvement. Stay abreast of industry trends and compet